About Us

ASTA, short for the American Society of Travel Advisors, is the world’s largest association of travel professionals. Our 20,000-plus members include travel agents and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. We are the leading advocate for travel agents, the travel industry and the traveling public. For the “official word” on what ASTA does, please see our Mission Statement below.

Mission Statement

The American Society of Travel Advisors’ mission is to enhance the professionalism and profitability of member agents through effective representation in industry and government affairs, education and training, and by identifying and meeting the needs of the traveling public.


The ASTA logo is recognized around the world as a symbol of professionalism and integrity. It’s a sign of membership in ASTA, the professional affiliation most often endorsed by the media when recommending how to find a reliable travel agent.

Extra Mile Award

Do you know a travel agent who has gone the extra mile to make sure everything was perfect on a vacation? Did your agent save you or someone else from a honeymoon disaster? Or perhaps she just did everything perfectly with those added touches that made the trip that much more memorable. If you know a travel agent — or happen to be that travel agent — send in a nomination for our Extra Mile Award contest.

For more information, please view our board and committee members page.